TikTok, Time for a Takeover
Remember Vine, the application that took over the internet in 2012 and became everyone's new obsession?
I am sure you do. Those little, six second videos were addicting, so addicting that we still watch and remember to reference them even seven years later. So, if you remember Vine then you definitely remember when it shut down in 2017, people were devastated, but do not worry...the internet never disappoints.
Vine was shut down in January of 2017 and just a few 11 months later, a new application called TikTok was released. The premise of TikTok is almost identical to that of Vine; short videos of people dancing, singing, acting or just cracking jokes in front of a camera. The only difference is that TikTok has filters, voice overs and the ability to perform Karaoke on your phone.
It is Vine on steroids.
Although TikTok was released in 2017, it was not until the beginning of 2019 that the app's popularity exploded not only in the United States, but all over the globe.
Some may question why TikTok took over so quickly even after being in existence for two years prior and the theory of Roger's Diffusion of Innovations (or ideas) explains it well. This basis of this theory is to explain why things grow and become popular at the rate that they do; Roger believes that the diffusion of various ideas and technologies is the same for each, a simple bell curve of progression.
Let me explain.
There are different categories: the pioneers/ innovators, the early adopters, the early majority, the late adapters and the laggards.
The pioneers and innovators are those who just couldn't let go of Vine's memory and established TikTok; they fueled its takeover. The early adopters are the ones who were just sitting by waiting for another Vine rendition to be created and well, they got what they wanted. At this point, the app has minimal popularity and not many people truly know about it and if they do, they do not know what its function is. Many people became early adopters so that they could not only participate in trends that popped up on the app but to be the first to create new ones as well. It was not until the middle of 2018 that the early majority began to catch onto this app. This would be the "take off" of the application.
The tipping point of TikTok's growth is now. The last half of 2019, almost two years after TikTok was launched, is when this app hit its peak. TikTok has been downloaded 80 million times in the United States alone, think about that. There are not many people that you talk to that don't know what TikTok is, or that don't have it on their phone. This app took off because people from all around the world were able to catch onto similar trends that were possible for everyone and shared with anyone. The late adapters of the application have just started to download it and catch on to all the rage, but it is rare to find someone who downloads the app and does not become completely addicted to it. The laggards are those don't use technology anyways. They are the ones who don't like to follow trends and are stuck in their traditional ways.
Every trend has negative consequences, but people don't realize them until those trends have been taken too far. People begin to act "out of pocket" just to catch something on video and get more likes than the person next to you and that idea could turn into something very dangerous.
The growth and advancement of this app truly does follow Roger's Diffusion of Innovations and creates a perfect bell-curved time line.
I am sure you do. Those little, six second videos were addicting, so addicting that we still watch and remember to reference them even seven years later. So, if you remember Vine then you definitely remember when it shut down in 2017, people were devastated, but do not worry...the internet never disappoints.
Vine was shut down in January of 2017 and just a few 11 months later, a new application called TikTok was released. The premise of TikTok is almost identical to that of Vine; short videos of people dancing, singing, acting or just cracking jokes in front of a camera. The only difference is that TikTok has filters, voice overs and the ability to perform Karaoke on your phone.
It is Vine on steroids.
Although TikTok was released in 2017, it was not until the beginning of 2019 that the app's popularity exploded not only in the United States, but all over the globe.
Some may question why TikTok took over so quickly even after being in existence for two years prior and the theory of Roger's Diffusion of Innovations (or ideas) explains it well. This basis of this theory is to explain why things grow and become popular at the rate that they do; Roger believes that the diffusion of various ideas and technologies is the same for each, a simple bell curve of progression.
Let me explain.
There are different categories: the pioneers/ innovators, the early adopters, the early majority, the late adapters and the laggards.
The pioneers and innovators are those who just couldn't let go of Vine's memory and established TikTok; they fueled its takeover. The early adopters are the ones who were just sitting by waiting for another Vine rendition to be created and well, they got what they wanted. At this point, the app has minimal popularity and not many people truly know about it and if they do, they do not know what its function is. Many people became early adopters so that they could not only participate in trends that popped up on the app but to be the first to create new ones as well. It was not until the middle of 2018 that the early majority began to catch onto this app. This would be the "take off" of the application.
The tipping point of TikTok's growth is now. The last half of 2019, almost two years after TikTok was launched, is when this app hit its peak. TikTok has been downloaded 80 million times in the United States alone, think about that. There are not many people that you talk to that don't know what TikTok is, or that don't have it on their phone. This app took off because people from all around the world were able to catch onto similar trends that were possible for everyone and shared with anyone. The late adapters of the application have just started to download it and catch on to all the rage, but it is rare to find someone who downloads the app and does not become completely addicted to it. The laggards are those don't use technology anyways. They are the ones who don't like to follow trends and are stuck in their traditional ways.
Every trend has negative consequences, but people don't realize them until those trends have been taken too far. People begin to act "out of pocket" just to catch something on video and get more likes than the person next to you and that idea could turn into something very dangerous.
The growth and advancement of this app truly does follow Roger's Diffusion of Innovations and creates a perfect bell-curved time line.
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